Instagram is a photo and video sharing social media platform owned by Meta. Media contents shared on the application can be viewed by public visitors or with preapproved followers, depending on the users preference. Instagram was initially released in 2010, and has since grown to over 1 billion registered users as of 2018.
According to recent reports, Instagram is expanding its marketplace feature that was released in the USA in 2022, to an additional 8 more countries. With the marketplace tool, brands can connect with content creators for sponsored adverts and paid partnerships, boosting organic content reach. The new countries are Australia, Brazil, Canada, Japan, India, New Zealand, and United Kingdom.
