Getir is an on-demand grocery and food delivery company founded in 2015 and headquartered in Istanbul, Turkey. In 2022, the company announced a funding round of $768 million USD, that saw its valuation hit approximately $12 billion USD. Some of the regions being served by the delivery company include Turkey, Netherland, Germany, United Kingdom, and United States.

Getir has announced a reduction of its workforce as the company reportedly continues to struggle with operational efficiency, as reported by BBC. The report mentions the cut of 2500 jobs across multiple sectors, citing regulatory restrictions in some regions and a growing competition, with the company allegedly looking to raise more funds.