Manchester United and Adidas have a long history together. The German sportswear giant has been the club’s kit supplier since 2015, after an initial 12 years together from 1980 to 1992. In this time, the club has won numerous trophies, including the Champions League, the Premier League, and the FIFA World Cup.
Forbes ranks Manchester United as the second most valuable football team in the world (2023), with an estimated value of $6 billion. The 145-year-old club is one of the most popular and successful in the world, and its brand value is unshaken.
According to CNN, Adidas and Manchester United recently announced an extension to their partnership for another 10 years. The new deal is worth $1.2 billion USD, making it one of the most lucrative kit deals in the history of football.
The deal will see Adidas continue to supply Manchester United with kits, training wear, and other merchandise. The extension of their partnership certainly shows that both organizations are committed to each other.
Will Manchester United maintain its status as one of the most valuable football teams in the world?