In less than one week after the launch of Instagram’s Threads, the twitter-like platform has acquired over 100 million sign ups, which is a good signal towards the adoption of the product. According to Mark Zuckerberg, who posted the update on his thread feed, this milestone has exceeded the company’s expectations.

The social media platform has been identified as one of the fastest-growing platforms of its time. And although it has gained considerable traction, Threads still has ground to cover in order to compete with its primary rival, Twitter, with their estimated 350 million users.