The Procter & Gamble Company, commonly known as P&G, is an American multinational consumer goods corporation founded in 1837 with its headquarters in Cincinnati, Ohio. The company specializes in a wide range of household products, personal care items, and cosmetics, with notable brands such as Pampers, Oral-B, Always sanitary pads, and Gillette shaving sticks in its portfolio.
Recently, P&G announced a halt in operations in Nigeria due to the negative impact of the current macroeconomic conditions on foreign USD-denominated companies. The company stated that it would now focus on an import-only market in Nigeria and prioritize markets with the highest potential. Argentina is also affected by this restructuring.
In August 2023, Incognito Blog reported that GSK also halted direct operations in Nigeria, indicating a shift in their approach to the country’s market.
